Take-Two Interactive Software has reported that the first-day sales of Grand Theft Auto V surpassed US$800 million worldwide, break the record held for Call of Duty: Black Ops II set last November.
These are exceed the target set for the franchise by Take-Two Interactive, and it hoped that sales will surpass US$1 billion during the first month at retail. Revenue generated by Grand Theft Auto V alone in the first two weeks is expected to be more than what Take-Two Interactive is worth.
“We couldn’t be more pleased with the launch,” chief executive Strauss Zelnick said at the company’s annual shareholder meeting in New York.
“Our initial forecast of 14 million units by the end of the September quarter now appears very conservative,” says Mr. Olson, an analyst with Piper Jaffray in Minneapolis, who has a buy rating on the Take-Two interactive stock. He says that the game sales could exceed 25 million (2.5 crores) by the end of March 2014.
GTA V sold 10m to 12m copies in the first 24 hours. That is a monstrous figure. Olson adds that his estimate of 14m units sold in the first two weeks “now appears extremely conservative.”
Profits from Grand Theft Auto V alone will surpass the $794m that analysts modeled for the company during the entire second quarter.
So its “Ka-Ching” for Take-Two Interactive. Money in the bag!
