ASUS has officially kicked off sales of the ROG Xbox Ally and the ROG Xbox Ally X in India — two devices that mark a deeper partnership between ROG and Xbox, and an even deeper obsession with the idea of “gaming anywhere.” Both handhelds are now available across ASUS eShop, Amazon, Flipkart, and ROG-authorized offline stores.
If the original Ally was ROG’s ambitious first step into the handheld market, the Ally X is the confident stride. It’s powered by AMD’s new Ryzen AI Z2 Extreme processor, features a larger 80Wh battery, faster LPDDR5X-8000 memory, and retains the same 7-inch 120Hz FHD display that made the first model so impressive. In short, it’s everything the original Ally should’ve been.
The standard ROG Xbox Ally, on the other hand, gets the Ryzen Z2 A chip, a 60Wh battery, and a slightly lighter chassis — still plenty powerful for gaming on the go, but clearly positioned as the entry-level option.
“This is an Xbox, brought to life by ROG.”
That’s the tagline ASUS is running with — and it’s not far from the truth. Both devices bring Xbox-style ergonomics and haptics into the handheld PC space, and the partnership seems more visible than ever before. It’s an interesting play: while most handhelds chase the Steam Deck, ASUS seems to be aligning closer with the console experience.
The Accessory Ecosystem Is Where It Gets Serious
Alongside the new handhelds, ROG has launched a lineup of accessories that almost scream “premium.” There’s the ROG Bulwark Dock DG300, a 7-in-1 hub that can connect your Ally to displays and peripherals (up to 4K/144Hz output). There’s also a 2-in-1 Premium Case, multiple Ranger Backpacks, and the stylish ROG Slash Sling Bag 4.0, all designed to make the Ally a lifestyle product, not just a gadget.
The accessories go on sale between late October and mid-November, with prices ranging from ₹3,999 to ₹7,999.
The Pricing Reality
The ROG Xbox Ally starts at ₹69,990, while the Ally X is priced at ₹1,14,990. It’s a bold move in a market that’s still testing the waters for handheld PCs. But then again, ROG has always been the brand that overdelivers for the few who care — and the Ally X seems aimed precisely at that crowd.
Final Thoughts
ASUS isn’t just selling a handheld console here. It’s selling a portable ecosystem — an experience where every piece of gear, down to the backpack, feels like part of the same universe. Whether the Ally X finally cracks open India’s handheld market remains to be seen, but one thing’s for sure: ROG is doubling down on the future of portable PC gaming, and this time, it’s doing it with flair.
