Mumbai, July 22, 2025 — In a major move to bring fans closer to the global esports action, S8UL Esports has launched a nationwide campaign around the Esports World Cup (EWC) 2025, combining a 12-city Watch Party Tour with an exclusive creator experience in Mumbai. The initiative, backed by iQOO as the title sponsor, aims to unite fans, creators, and players to collectively cheer for Team India’s run on the world stage.
A Fan-Driven Celebration Across 12 Indian Cities
Dubbed the EWC x S8UL Watch Party Tour, this campaign turns the spotlight on Indian esports fandom. Taking place in venues ranging from top-tier restaurants to leading college campuses, the tour spans 12 major cities including Delhi, Kolkata, Bangalore, Jaipur, and more. These open-invite events will feature live match screenings, meet-and-greets with S8UL creators, gaming zones, brand activations, and immersive photo spots—all designed to foster community participation and content creation.
The campaign marks a rare moment where fans are not just passive spectators, but active contributors to the esports movement—encouraged to experience and share the journey as Indian players compete globally.
A Creator-Only Hub at S8UL Gaming House 2.0
Simultaneously, S8UL has transformed its Gaming House 2.0 in Mumbai into a private content hub for Indian gaming creators. Throughout the EWC 2025, the venue will host invite-only weekly sessions for leading creators to come together, watch S8UL matches, and co-create content. From live vlogs and behind-the-scenes footage to social media collaborations, this initiative serves as a central point to amplify India’s presence online during the tournament.
The space encourages real-time collaboration, offering creators the opportunity to generate organic, high-engagement content tied to the ongoing World Cup excitement.
“We’ve always believed in building the Indian esports community together—fans, creators, players, and partners,” said Animesh Agarwal, Co-Founder of S8UL. “Whether you’re cheering from a college in Bangalore or vibing with creators in Mumbai, this is our time to unite and show the world the strength of Indian esports.”
S8UL: The Sole Indian Org in EWC’s Global Club Program
Notably, S8UL is the only Indian organization selected for the Esports World Cup Foundation’s Club Support Program, placing it in the company of some of the most prestigious global esports teams. The move solidifies its role not just as a top-tier competitive outfit, but also as a leading community builder and content innovator.
S8UL competes across 12 different game titles including BGMI, VALORANT, Apex Legends, COD Mobile, League of Legends, and more. Its content and creator division has won the Esports Content Group of the Year three times at the Esports Awards, and the organization has worked with over 250 brands globally—from Netflix and Red Bull to Krafton and Lenovo.
