Ubisoft just got serious about the piles of bad rep towards the company and have answered the call with new Consumer Relationship Center (CRC). Ubisoft announced the official opening of its new CRC, with the head office in Newcastle, UK. The CRC is a hub for Ubisoft’s interactions with players in Europe, Middle East and Asia (EMEA) territories.
The CRC currently employs 75 team members, with plans to expand the centre to more than 100 by the end of 2015. It integrates Consumer Support and Community Management teams. CRC will be operational seven days a week, handling consumer queries and engaging with the community via phone, e-mail, forums and other channels in 11 languages. [pullquote]Obviously, this so-called CRC won’t make Assassin’s Creed: Unity good, neither will it fix UPlay.[/pullquote]
“Opening the Consumer Relationship Centre is a key step in better knowing our players and providing them with comprehensive service and support,” explains Stéphane Catherine, EMEA Consumer Relationship Director. “Ubisoft is embracing the ‘games as a service’ model, and having both the community managers and support teams working together to keep our communities continuously engaged and happy with their favorite brands and games is the goal.”
